Successful Cases

Tmall and Taobao Overseas

Sales Uplift with In-depth Optimisation

 eCommerce

 Search Engine Marketing (SEM)

 

Goal

Chinese online retail giant Tmall aims to conquer overseas Chinese market focusing on South East Asia. Our goal is to deliver unsurpassed ad experience that produce overall ROI and sale growth with minimized CPC.

 

Strategy

Restructure campaign with precisely regrouped keywords and ad texts

Craft tailored ads (format and extensions) to boost visibility online

Localize and optimize ads to get the best ROL from campaigns

 

Result

190% increase in website traffic

49% decrease in CPC

90%+ increase in SOV for core keywords

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